I worked alongside two very talented chaps, a UX designer (Tom Rainford) and Art Director (James O’Connell) bridging the gap between the company’s values and specific user needs and pain points. I was there when the site relaunched and the business shifted from B2C to B2B focus. I translated a mix of big picture strategy and micro level site friction into considered and testable pages. I was promoted and took responsibility for the design team (two designers, a motion designer and a videographer.)
Everything needed to work as a whole, be scalable and fit for purpose. This was an in tandem task - running alongside decluttering and reworking hierarchy on pages, plus guiding UX principles on the volume of content and messaging. It was a huge team effort. I worked on a number of interesting problems:
I joined a fledgling dating app - one that’s very close to my heart… Christian dating. The stories. The challenges. The cliches.
This was one of the proudest moments of my career - to redesign not just the product - but plan how this part of dating culture could be rewritten. An incredible opportunity.
I have worked in digital design with everyone from start ups to global brands for 10+ years. I now specialise in UI and relish the challenge of bringing sound, well researched ideas to market. I know how to push brands forwards with bold and considered design that connects and motivates people to action.
From time to time, I send out the occasional email. I share the best I’ve found - that’ll feed your creative thinking. (100% spam free 🐽) It’s my collected thoughts on creative leadership, women in business and darn fine office playlists. Oh yeh.
Would you be interested in working with me? It would be great to chat. You can get hold of me on +44 (0)7812 251 355
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